Jun 132011
 
Four Steps You Can Take to Protect You, Your Business and Your Customers from Identity Theft! 
Since identity theft is on the rise and in the news lately especially at the IRS, I thought it would be appropriate to bring this article out of the archives. It doesn’t matter what size business you are, you need to start protecting yourself.
On December 4, 2003, George W. Bush signed the Fair and Accurate Credit Transactions Act (FACTA). The problem is most businesses still don’t know this law exists, never mind that it affects them.
So what can you do about it? (read more)
May 032011
 

Three Top Reasons To Use Text Marketing!

Everyone has a cell phone nowadays, but not everyone has a computer. Nor, is their computer on 24/7. Plus, 97% of cell phone users open their text messages to read them, versus less than 25% that open emails. Text marketing is a friendly, permission based, instantaneous approach to get your name and message in front of your customers.

Below is a list of three reasons to text your customers:

1. Stay (read more)

 

Nov 282009
 

When buying your first boat, the boat show is a great place to begin. It’s also a great place for veterans to learn what’s new, whether it’s in boats, electrical or laws changing.

In an interview with Joe O’Neal, show director for the New England Boat Show in Boston, he talked about his main goal for the show. “The goal is,” according to O’Neal, “to create a marketplace for the dealers and the manufacturers to sell all their products. And to create a marketplace for the consumer to come in and hopefully in one day or two days, view everything they need to view to make a decision. You can imagine how much time, effort and money you have to put in to go from dealership to dealership trying to figure out what you want for a boat. So, it’s really a win-win situation for the consumer and the dealer.”

The show also offers a variety of seminars such as: knot tying, navigation, qualifying for a captain’s license, radio communications, boating for women, etc.

Working the Showroom Floor Efficiently

At first glance, walking onto the showroom floor can be overwhelming. In order to get the most out of your day, you need to have a plan of action. So, what’s the best way to get the most out of a boat show? Continue reading »

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